Controlling Online Tracking

Controlling Online Tracking

Different browsers have different privacy settings that can stop or limit cookies and tracking technologies.  In deciding which browser to use, consider which browser provides the best privacy settings for you.

To understand what privacy settings a browser provides look under the help menu or tools menu.  Menu items to look for are Options or Privacy. Most browsers allow the user to delete cookies.  But remember the next time you visit a site they’ll put cookies on your browser again. Some browsers provide ways to add Extensions that can manage or block cookies.  Browser Extensions can be powerful tools to protect your privacy and stop tracking.

What Are Cookies?

What Are Cookies?

Have you ever wondered why once you look at a product online you seem to see ads for it on every site you visit?  Often the ads are even further targeted to your specific tastes and interests.  How do they know what you’re looking at and what things you’re interested in?

There are multiple ways the companies that serve ads on the internet are tracking your browsing habits.  They use cookies, device fingerprinting, and cross-device tracking to build a profile on you.  Not all uses of these technologies are necessarily bad.  Cookies allow sites to remember your username, what you left in your cart, and other preferences you might have.