HTTPS (Hypertext Transfer Protocol Secure) is a secure version of the HTTP protocol used to transfer data between a web browser and a website. It uses encryption to ensure that the data exchanged between the browser and the website is kept private and secure.
HTTPS is important because it helps protect the confidentiality and integrity of sensitive information such as login credentials, credit card numbers, and other personal data that users may enter into a website. It prevents unauthorized access, tampering, and eavesdropping on sensitive data by third parties.
In addition, many modern web browsers now display a warning message to users when they try to access a website that does not use HTTPS. This can lead to a loss of trust in the website and a decrease in traffic, which can be detrimental to businesses and other organizations that rely on their websites to reach and interact with customers.