What is an ad blocker?

icon 13:03 / 22 April 2024
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avatar JACK HUDSON

 

An ad blocker is a type of software or browser extension that is designed to prevent advertisements from being displayed on web pages. Ad blockers work by blocking or hiding the ads before they can be loaded and displayed on a web page, which can improve the user experience by reducing distractions and page loading times.

Ad blockers typically use a variety of techniques to identify and block ads, including blocking requests to ad servers, hiding ad elements on the page, and even removing entire sections of a webpage that contain ads.

While ad blockers can be effective at blocking unwanted ads, they have also been criticized by some publishers and advertisers who rely on advertising revenue to support their websites and businesses.